Blog
What Is ACoS on Amazon? Meaning, Formula, Good ACoS, and Break-Even
ACoS (advertising cost of sales) is Amazon ad spend ÷ ad sales × 100. A good ACoS sits under your break-even, and pushing ACoS lower can still earn…
Resources
Playbooks, newsletter issues and guides for Amazon brands.
Free Claude MCP guide for Amazon sellers
Coming soonCopy-paste prompts and a guided setup
Blogs
View all blogs (67)Playbooks and explainers for Amazon brands
Blog
Is an Amazon PPC Virtual Assistant Enough? Signs You've Outgrown One
What an Amazon PPC virtual assistant does and costs ($20 to $45 an hour on Upwork), the stock, Buy Box, and margin gaps they can't fix, and when to…
Blog
Amazon Seller Assistant and Amazon Ads Agent: What They Do and What's Still Your Job
Amazon Seller Assistant is free, and most Amazon Ads Agent AI costs only your ad spend. What each can change without asking, and what stays your job.
Newsletter
View all issues (6)What changed on Amazon, issue by issue
Newsletter
Amazon Thinks It Knows Your Customer.
About You turns Amazon’s search page into a recommendation.
Newsletter
Amazon Built Two Agents. Neither One Works for You.
Unpacking the latest from Amazon Accelerate and unBoxed.
Newsletter
Skip the ChatGPT tutorials. Your Amazon agents are ready.
Introducing Lumian Agents: pre-built and working on your account from day one.
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
We've been burned by agencies before. How is Lumian different?
Your old agency was built for a different era. Most were set up in the 2010s with offshore teams and a playbook that hasn't changed in a decade. They react after problems cost you money. Lumian is built for now. AI agents watch your account every second of every day, catching suppressions, stockouts, wasted spend, and competitor moves the moment they happen. Expert operators act on what the AI surfaces and own your strategy end to end. The best of humans and AI in one team. Faster than any agency, significantly cheaper than building in-house, proactive by design.
Why not just use ChatGPT, Claude, or other AI tools to run Amazon ourselves?
What if the AI makes a mistake on my account?
What size brands do you work with?
How painful is onboarding?
What happens on a strategy call?
Playbooks, newsletter issues and guides for Amazon brands.
Free Claude MCP guide for Amazon sellers
Coming soonCopy-paste prompts and a guided setup
Blogs
View all blogs (67)Playbooks and explainers for Amazon brands
Blog
What Is ACoS on Amazon? Meaning, Formula, Good ACoS, and Break-Even
ACoS (advertising cost of sales) is Amazon ad spend ÷ ad sales × 100. A good ACoS sits under your break-even, and pushing ACoS lower can still earn…
Blog
Is an Amazon PPC Virtual Assistant Enough? Signs You've Outgrown One
What an Amazon PPC virtual assistant does and costs ($20 to $45 an hour on Upwork), the stock, Buy Box, and margin gaps they can't fix, and when to…
Blog
Amazon Seller Assistant and Amazon Ads Agent: What They Do and What's Still Your Job
Amazon Seller Assistant is free, and most Amazon Ads Agent AI costs only your ad spend. What each can change without asking, and what stays your job.
Newsletter
View all issues (6)What changed on Amazon, issue by issue
Newsletter
Amazon Thinks It Knows Your Customer.
About You turns Amazon’s search page into a recommendation.
Newsletter
Amazon Built Two Agents. Neither One Works for You.
Unpacking the latest from Amazon Accelerate and unBoxed.
Newsletter
Skip the ChatGPT tutorials. Your Amazon agents are ready.
Introducing Lumian Agents: pre-built and working on your account from day one.
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
We've been burned by agencies before. How is Lumian different?
Your old agency was built for a different era. Most were set up in the 2010s with offshore teams and a playbook that hasn't changed in a decade. They react after problems cost you money. Lumian is built for now. AI agents watch your account every second of every day, catching suppressions, stockouts, wasted spend, and competitor moves the moment they happen. Expert operators act on what the AI surfaces and own your strategy end to end. The best of humans and AI in one team. Faster than any agency, significantly cheaper than building in-house, proactive by design.
Why not just use ChatGPT, Claude, or other AI tools to run Amazon ourselves?
What if the AI makes a mistake on my account?
What size brands do you work with?
How painful is onboarding?
What happens on a strategy call?
Playbooks, newsletter issues and guides for Amazon brands.
Free Claude MCP guide for Amazon sellers
Coming soonCopy-paste prompts and a guided setup
Blogs
View all blogs (67)Playbooks and explainers for Amazon brands
Blog
What Is ACoS on Amazon? Meaning, Formula, Good ACoS, and Break-Even
ACoS (advertising cost of sales) is Amazon ad spend ÷ ad sales × 100. A good ACoS sits under your break-even, and pushing ACoS lower can still earn…
Blog
Is an Amazon PPC Virtual Assistant Enough? Signs You've Outgrown One
What an Amazon PPC virtual assistant does and costs ($20 to $45 an hour on Upwork), the stock, Buy Box, and margin gaps they can't fix, and when to…
Blog
Amazon Seller Assistant and Amazon Ads Agent: What They Do and What's Still Your Job
Amazon Seller Assistant is free, and most Amazon Ads Agent AI costs only your ad spend. What each can change without asking, and what stays your job.
Newsletter
View all issues (6)What changed on Amazon, issue by issue
Newsletter
Amazon Thinks It Knows Your Customer.
About You turns Amazon’s search page into a recommendation.
Newsletter
Amazon Built Two Agents. Neither One Works for You.
Unpacking the latest from Amazon Accelerate and unBoxed.
Newsletter
Skip the ChatGPT tutorials. Your Amazon agents are ready.
Introducing Lumian Agents: pre-built and working on your account from day one.
The onboarding journey
Amazon, finally off your plate.
Common questions
Everything you want to know before the call.
We've been burned by agencies before. How is Lumian different?
Your old agency was built for a different era. Most were set up in the 2010s with offshore teams and a playbook that hasn't changed in a decade. They react after problems cost you money. Lumian is built for now. AI agents watch your account every second of every day, catching suppressions, stockouts, wasted spend, and competitor moves the moment they happen. Expert operators act on what the AI surfaces and own your strategy end to end. The best of humans and AI in one team. Faster than any agency, significantly cheaper than building in-house, proactive by design.
Why not just use ChatGPT, Claude, or other AI tools to run Amazon ourselves?
What if the AI makes a mistake on my account?
What size brands do you work with?
How painful is onboarding?
What happens on a strategy call?
Managed services
Your Amazon business,
fully managed.
A Brand Manager, specialists, and AI agents run the Amazon work you agree on.
Book a Strategy CallSelf-service
Run your next
Amazon job.
Schedule recurring Amazon work with Lumian Agents. For Amazon.com (US).
Start Free